This updated brand identity for Fitchburg was created to give the city a new life, or a new window of opportunities. How can we make this city better? How can we better engage the community? Those were some of the questions I asked myself as I started to create ideas for the new branding for Fitchburg. I wanted this new Fitchburg to bring a new window of opportunities to the community. As you can see from the logo it is very simple, a window silhouette and the word FItchburg. The window was an inspiration from driving through downtown and seeing all of the various window shapes and sizes. And the color palette was inspired by nature, giving earth tones that can help the community come together to make the city of Fitchburg a better place.